Netflix: The Diamond Heist

To promote their latest release, The Diamond Heist, Netflix aimed to blur the boundary between fiction and reality. Collaborating with Dentsu, Grand Visual, and Meanwhile, JACK unveiled a striking creative billboard on Clapham High Street, featuring a 9-carat diamond displayed in a specially illuminated glass case. With live CCTV feeds and round-the-clock security guards stationed on site, the entire setup felt more like a scene from the show. With Brand ambassadors on site, and in true Diamond Heist fashion, an unexpected twist brought the installation to life.

The buzz surrounding the creative billboard quickly propelled The Diamond Heist to the top of Netflix’s trending list, landing it in the coveted #1 spot.