Jack

Nike: London Marathon 2024

Widely considered one of the best marathons in the world, the London Marathon has remained largely unchanged since its inaugural race in 1981- encompassing many of the capitals most iconic landmarks, old and new.

Nike saw this an opportunity to go big and bold in front of 50,000+ runners – and boy, did they deliver. JACK and Rapport hit the ground running (or hit the ground where they run, more so) with a bold campaign plastered across our billboards on the route. “Never again, see you next year.” captured the duality of the runners perfectly, as despite the gruelling endurance, more people sign up year-after-year, looking for that challenge.