Jack

H&M: Pre-Loved Archive

Many fashion fans have fond memories of H&M’s legendary designer collaborations. For over 20 years, the brand has democratised design by bringing high fashion to the high street, at affordable prices. To mark the occasion, H&M launched the Pre-Loved Archive; a retrospective celebration of the partnerships, which will see iconic pre-loved pieces for sale on a limited-edition basis.

Working with Kinetic and JACK, H&M went big, for all the right reasons. Taking over our sites throughout London, the campaign artwork featured striking portraits of some of the garments from the collection. Each poster detailed the dates and locations of the physical relaunch across seven global stores, followed by the online drop – ensuring fashion lovers around the world can get in on the collaboration.