Jack Arts

A Language of Dragons

In collaboration with Harper Collins Publishing, JACK ARTS crafted a show-stopping, larger-than-life billboard to launch A Language of Dragons, one of 2025’s most highly anticipated fantasy debuts. (one of the top trending genres of the year.)

The creative billboard featured a dynamic spillboard design, bringing a colossal, lifelike dragon to life, poised as though it might soar into the sky at any moment. From one of the top trending genres of 2025, our creative studio brought the vision to life through sketches, mock-ups and final transformation into real life. The striking visual not only commanded attention but also embodied the novel’s epic scale and mythical world. Positioned in the bustling Vinegar Yard area of London, the dramatic display stopped passersby in their tracks, sparking curiosity. The campaign ignited excitement, generating buzz, marking A Language of Dragons as the must-read fantasy of the year.