Jack

KFC: Tower Burger

In celebration of their tallest offering, KFC launched a campaign that stands head and shoulders above the rest. Introducing, the Tower Burger. As a result of the burger’s lofty heights, the chicken shop chain had to get creative.

Kinetic approached JACK to pull off this tall order of a build throughout Birmingham, Edinburgh, Glasgow, London and Sheffield. By rotating the creative 90 degrees, the campaign playfully broke the mould of the traditional horizontal media placements, ensuring the “vertically gifted” burger’s height can be appreciated in all it’s finger lickin’ glory.