Jack Arts

V&A: Alice: Curiouser and Curiouser

This summer, the Victoria and Albert Museum are giving us all the opportunity to dive down the rabbit hole with Alice: Curiouser and Curiouser, a brand-new immersive and interactive exhibition exploring the long life of Lewis Carroll’s Alice’s Adventures in Wonderland. Examining its reinventions, adaptations and humble beginnings as a manuscript 157 years ago, it charts the story’s growth to a global phenomenon.

We teamed up with AKA to launch the exhibition in London, with a street poster campaign that brought together the quirks, colour and characters of the storied novel with a notable contemporary twist. It brought vibrance to street sides in Hammersmith and Fulham, Lambeth and Camden.