Amazon Music: Better Days
Amazon Music have tapped into documentary making with Better Days: The Story of UK Rave, a film charting the timeline of the country’s illegal party scene. Coming to our screens in a time when clubs had been closed for well over a year, it brought hope and nostalgia to the fore, stoking excitement for times of freedom and openness as predictions for another rave renaissance grew louder.
Throwing a spotlight onto the UK’s underground dance music scene, the street poster campaign’s creatives took inspiration from thirty years of club night flyers, pairing contemporary fonts with re-stylised acid house smileys and wildly vibrant blue skies. We worked with Rapport to launch the documentary across London, utilising our sites by many of the city’s most beloved nightlife spots.