Jack Arts
University of Central Lancashire
In an innovative effort to engage prospective students and spark their ambitions, the University of Central Lancashire teamed up with JACK ARTS and Talon to bring a bold and eye-catching idea to life. A creative billboard that doesn’t just display a message, it lights up the night. The illuminated 96 sheet billboard serves as both a literal and symbolic beacon of opportunity, glowing brightly to capture the attention of passersby and evoke curiosity. By merging creativity with purpose, this campaign aimed to inspire students to imagine a brighter future and encourage them to attend one of UCLan’s open days.
