Jack

UNICEF: Save the Covid Generation

Throughout the coronavirus pandemic, it’s perhaps been easy for some of us to get wrapped up in our own problems, forgetting the plight of others across the world. That’s understandable, but in these difficult times, those who were already struggling need help during this crisis, too. We teamed up with international United Nations agency UNICEF and media company The Kite Factory to spread UNICEF’S important messaging, raising awareness for the plight of children across the world during this difficult time.

With poster sites all over London boroughs, our bold “Save the Covid Generation” campaign was unmissable. Intended to raise awareness and funds for children, the bold posters in blue, red and yellow featured children’s faces and masks reading “save generation Covid”. Additionally, text-based posters read unforgettable messages like, “hunger is a pre-existing condition” and “humanity needs humanity”, forcing passersby to reassess their perspective and priorities.