Jack

Tinder: It Starts With a Swipe

You know how the story goes – ‘It starts with a swipe’. That’s the motto from Tinder’s latest global brand campaign, which draws on love languages and modern dating habits pioneered by Gen Z. ‘Proving astrology right’, ‘Someone who passes the friend test’, and ‘Meeting the parents’ are all shown imbued with the colour and vibrance of romance alongside a host of scenes and situations(hips) instigated with the help of the app.

To bring Tinder’s concept to London, we worked with Pinpoint on a two-part poster campaign that took the creatives to the north, south, east and west of the city. Targeting the start of the warmer months, the campaign arrived just in time for a fun and free summer.