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Ray-Ban: Bio-Based Summer Collection

‘Bold, bright and Bio-Based’ – Ray-Ban’s Summer Collection for 2023 is all about making a splash with statement shapes and eye-catching colour, bringing the brand’s expertise to the most to-the-minute trending styles. With Donna Adi directing the launch creatives in her trademark style to include ‘distinctive elements, a vibrant palette, and a unique perspective’, it’s the perfect meeting of minds. To bring the Bio-Based line in London, Liverpool, and Manchester, we teamed up with Mediakeys for a street poster campaign that spanned a variety of formats, including billboards and takeovers.