Three Names: Florence Knapp

To mark the debut of a major new talent, Three Names by Florence Knapp, JACK ARTS partnered with Orion Publishing to create a bold, street-level campaign that captures the novel’s powerful themes. Exploring three versions of a life and the infinite paths shaped by a single decision, the campaign brings the book’s narrative to life through a striking visual installation. Three 48-sheet billboards were carefully selected to showcase the soft yet impactful pastel artwork, a recreation of the book’s cover, bringing its imagery to the streets in a way that reflects both the beauty and complexity of Knapp’s story.