Jack Arts

The Enormous Crocodile, The Musical

To celebrate the arrival of The Enormous Crocodile at Regent’s Park Open Air Theatre this August, JACK ARTS brought Roald Dahl’s mischievous tale to life with a vibrant outdoor activation.

Set in London’s Vinegar Yard, the activation took over two eye-catching billboards. One featured a dramatic, larger-than-life spill board of the crocodile from the book’s cover, cleverly hiding between jungle trees. At street level, a second interactive board invited passersby to take a leaf-shaped piece of seeded paper, designed to be planted at home so children could grow their own mini jungle. A QR code on the board and tear-away paper offered instant access to buy tickets on the spot.

But the fun didn’t end there. Brand ambassadors stationed in front of the site with a branded trolley handed out free copies of The Enormous Crocodile along with themed bookmarks, giving visitors a memorable keepsake from this playful and engaging experience.