Diabolical

Spotify Now

Coinciding with this year’s Wireless Festival in Finsbury Park, we worked with Spotify and Kinetic to take over the streets and our sites all around the area – from Haringey to Islington. The local focus of this phase of the Spotify Now campaign meant that the artwork honed in on its target audience while also spotlighting the playlisting freedom that the platform has to offer: with street poster artworks that featured bold and bright colour, Y2K-inspired imagery, Gen Z-centric copy, and digital-native references, the eye-catching campaign was impossible to miss.