Jack

Sky: The Idol: 2023

Following on from his award-winning series Euphoria, Sam Levinson has made his return to TV this summer with The Idol. Co-created by The Weeknd (Abel Tesfaye) – who also stars in it – the show follows Jocelyn’s rise to fame as an aspiring musician, both the highs and the lows.

Working with SKY, we brought the show to the fields of Parklife across a series of sizes and formats. Featuring a sunlit photo of The Weekend and Lily Rose-Depp with Los Angeles palms behind, the campaign provided the perfect backdrop to capture those everlasting memories of summer.