Sheffield Hallam University Illustration x flyingleaps
Cities provide the perfect contexts for us to platform creativity – from young and aspiring artists to established, long-running cultural institutions. Using posters, creative billboards and displays to showcase different artforms, we make it possible to connect with people on the street in an authentic way.
With this as our starting point, through the artists’ street poster project flyingleaps, we partnered with Sheffield Hallam University’s Level 4 Illustration students to get them to produce unique posters that would eventually be selected for display in their city. Giving them the opportunity to work on a live brief that would encourage public-facing outcomes, flyingleaps founder and curator Adrian Burnham set something that chimed with the project’s stated aims to: “Make unexpected, thought-provoking contributions to the urban spectacle”, and “Provide a form to debate to debate the roles of art and visual activism across multiple perspectives: personal, aesthetic, social, cultural, political…”
The selected posters took over sites across Sheffield with pertinent, tongue-in-cheek, and thought-provoking messages, in bold type and bright colour. Each display brought creativity to the heart of the city – proudly giving young students a chance to perceive their work in a valuable, real-world context.