Diabolical

Sabrina Carpenter: Man’s Best Friend

Pending the launch of her hotly anticipated 7th album, Man’s Best Friend, Sabrina Carpenter needed a campaign that cemented the powerhouse status that she has rightfully earned. To deliver that, DIABOLICAL partnered with Polydor to design two playfully provocative specials build that matched the hitmaker’s whip-smart wordplay and lyrical charm.

Taking over The Platform, adjoined to our coveted 1 Quaker Street event space, the 96-sheet walls were decked out with a showgirl-style spill-board spotlighting Sabrina herself and ‘Man’s Best Friend’. Commanding attention on Clapham High Street, the campaign continued with a tri-board creative build, featuring her iconic album artwork spilling onto the wall – a bold reflection of Sabrina’s current prestige: bigger and better than ever.