Diabolical

Rush: 50 Something

To mark the return of Rush, DIABOLICAL teamed up with AEG Presents for a nationwide poster campaign celebrating the band’s 50 Something Tour, which heads global from June 2027. The multi-format rollout landed across London, Manchester and Glasgow, featuring standout creative billboards in each city. With a super-sized bird emerging from the helm of the board, our Shepherd’s Bush site in London was paired with a Mega 6 digital screen – alongside supporting 4-sheet street takeovers across the network.

The campaign leaned into symbolic artwork by long-time collaborator Hugh Syme, packed with nods that loyal Rush fans know well. It also marks a significant moment for the band – being the first tour since the passing of legendary drummer Neil Peart, embodied by Syme in the campaign artwork; with one of the songbirds flying away, whilst two sit on the wire.