Diabolical

Rose Gray: A Little Louder, Please

To celebrate the release of the deluxe edition of Rose Gray’s debut album, A little Louder, Please, DIABOLICAL joined forces with Polydor Records for a pop-up inside our Hackney Furniture event space on Mare Street. Creating the perfect backdrop for her signature blend of cool, high-energy pop, the space was reworked into a snow-drenched alpine scene pulled straight from the album artwork, with dry ice, soft blue lighting and cinematic projections transforming the venue into her full-on après-ski fantasy. Guests explored custom-built photo walls, a branded bar and a standout DJ booth, where Gray herself took to the decks for an exclusive set. 

Taking the celebration beyond the four walls, a citywide poster campaign was also rolled out across London, from Hackney to New Cross, bringing the Louder, Please world to the streets and cutting through the noise of London’s traffic.