Red Bull Music Odyssey: Six boats. One journey.
Red Bull Music Odyssey is an ambitious showcase of musical talent – six boats embark on an epic one day party down The Thames, each with their own ensemble of incredible artists from the UK and beyond. With 50 artists across six boats, ticket holders enjoy everything from House and Disco to Jazz and Broken Beat, finally docking at Greenwich where they have the option of jumping on a new ship for an incredible afterparty.
We were excited to bring this colourful maritime party to the London streets, working with Talon on a huge multi-channel campaign across the capital city. The creative and colourful campaign included 4 sheet and 48 sheet poster takeovers, shutter banners and digital creative.