Jack

Polaroid

Boldly stating that being offline is in, Polaroid’s latest campaign does not hold back. Encouraging photography lovers to prioritise real-world experiences with their newly launched Polaroid Go Generation 3 camera, the campaign continues the brand’s emphasis on analogue over digital.

To bring the 36 and 48-sheet posters to the streets of London, JACK worked with Billups to cover the city with nature-focused imagery and daring statements, inviting busy Londoners to embrace their adventurous energy and imperfect vibes this summer.

The campaign harnessed wide-spread praise across social media for its direct anti-AI rhetoric – including features from Little Black Book, Famous Campaigns and Creative Bloq.