Pleasing is beauty as done by Harry Styles. When he announced the extension of his revered and iconic aesthetic to a brand-new line of skincare and nail polishes, the world went into a frenzy of excitement, wondering what his innovative ideas would entail alongside long-time collaborator Harry Lambert.
Intended to “bring joyful experiences and products that excite the senses and blur the boundaries”, Pleasing’s emphasis is on highlighting and illuminating existing beauty – with a pared-back, monochrome launch campaign to boot, revolving around serene ocean scenes that reinforced a presiding essence of nature.
We teamed up with Billups to bring Pleasing to London, taking over sites in the north, south, east and west of the English capital. The beautiful black-and-white images that accompanied the brand’s unveiling stole the show on street-sides right across the city.