Jack

PlayStation: Ghost of Yōtei

To mark the launch of the highly anticipated next instalment in PlayStation’s Ghost sequel, JACK partnered with Diva and Kinetic Active to bring Sony’s vision to life, with an immersive creative build for ‘The Ghost of Yōtei’.

Situated in our Westfield site, the campaign saw Atsu, our wandering mercenary turned vengeful onryrō, disembowelling the artwork to reveal the game underneath.

Proving that a static image can still convey motion, the impact of her sword slicing through the billboards and decapitating an unfortunately placed parking sign sent debris flying in all directions – leaving passersby perplexed by the mountain of rubble on the ground and the illusion of a hole in the wall. A fearless campaign for a fearless franchise.