Jack
Olly’s Olives
Olly’s Olives worked with JACK and Rock Soup Media to take over Vinegar Yard with a bold one-day sampling stunt, stealing the limelight (and tastebuds) from the foodie heart of Borough Market.
Passersby got to cast their vote at the ‘Olling Station’, as to whether they were an olive ‘lover’ or ‘hater’, interacting with the poster campaign with tearaway stickers. Participants were also handed a goodie bag filled with Olly’s snacks, testing out their newest flavours, chilli and rosemary, and garlic and basil. A tasty activation that sparked real time brand engagement – and fresh debate.
