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Olivia Rodrigo: GUTS World Tour

Following on from the viral success of her debut album SOUR (the album that brought her home three Grammys and a series of other accolades), Olivia Rodrigo has stepped back into the limelight this month with the release of GUTS. The new album builds on from the first, exploring transformative themes of growth between adolescence and adulthood. To accompany it, the 20-year-old has announced a world tour for 2024, comprising of 77 shows across Europe and North America.  

To bring the news to the streets, we worked on an ambient projection campaign with Live Nation that hit up (and lit up) some of London’s most iconic landmarks in a lavender glow; including the London Bridge, the Tate Modern and the London Eye. 

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