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Oatly: Do the Blind Test

Oatly is putting its bold claim to the test with a blind taste challenge inspired by the statement, “I love Oatly in coffee if I don’t know it’s Oatly.” In partnership with Billups, we took this controversial message to the streets of London, Bristol, Birmingham, Edinburgh, Glasgow and Manchester. With playful, attention-grabbing artwork designed to spark curiosity and make people question how they truly like their coffee.

As part of the campaign, Oatly will be touring the country throughout March and April, offering free oat flat whites to those who have never tried it before. On March 31st, Oatly will join forces with London-based coffee brand Grind to give away free drinks at 14 locations across the capital. So, if you’re an Oatly fan, even if you don’t know it yet, don’t miss your chance to try it!