BuildHollywood

Notting Hill Carnival 2025

Over the August Bank Holiday weekend, West London once again came alive as Notting Hill Carnival 2025 transformed the streets into a vibrant celebration of Caribbean heritage. With more than 2 million people in attendance, the city pulsed with colour, rhythm and booming sound systems at one of the world’s largest street festivals.

Amid the energy of floats, dancers, and live performances, BUILDHOLLYWOOD was on the ground, amplifying the spirit of Carnival. JACK brought a standout collaboration with Kinetic Worldwide placing MAGNUM at the heart of the celebration, a drink perfectly aligned with the bold energy of Carnival. JACK also brought Adidas Superstars into the spotlight with a star-studded cast, capturing attention on every corner.

JACK ARTS, in partnership with Altair Media, added a new dimension by bringing The Royal Academy into the mix. Their presentation of Kerry James Marshall: The Histories introduced fine art into the Carnival conversation, bridging contemporary creativity with Caribbean influence.

Meanwhile, DIABOLICAL and Spotify took Carnival beyond the streets for the second year running. Their curated playlist to help fans relive the weekend’s vibe, while a collaboration with CMS Music Media Ltd brought the global sounds of Major Lazer into the fold.