Diabolical

NME re-branding campaign

Diabolical ran the promotional campaign to highlight the NME Magazine rebrand. Staged in two phases for maximum awareness, the out of home advertising launched with teaser posters featuring iconic music photography of Amy Winehouse, Kurt Cobain, Keith Richards and Alex Turner. The next and final phase of the campaign saw the reveal of the latest magazine cover incorporating the new look logo and legendary David Bowie. The activity was strategically timed to coincide with dates the new issue hit the shelves, supporting sales and overall brand awareness.