Jack

Nike: Winning Isn’t for Everyone

“No guts. No gold.” That was certainly the case for Keely Hodgkinson who just won her first Olympic gold medal at Paris 2024. Keely, alongside a collective of elite athletes, is being championed in Nike’s recent Winning Isn’t for Everyone campaign which speaks to the grit, determination and sacrifice athletes swear by to remain on top.

Together with Rapport, JACK brought those taking on the Olympic global stage front-and-centre into the streets of London, for the duration of the games. The posters, reminiscent of 1990’s Nike with its heavy typography and bold colours, feature quotes from some of the strongest, fastest and most dedicated athletes all motivated by one thing; winning.