Jack

Nike Style By

Style By, a series by Nike, is designed to provoke inspiration in everyday outfits. Now in its third season, the series features some of Nike’s latest head-to-toe releases – from their hooded jacket to the V2K sneakers – all photographed on the streets of one of the world’s best-dressed cities: Copenhagen. 

JACK and Kinetic teamed up to hit the streets of London running, covering ground between the north, south, east, and west of London. Utilising our takeover sites as a large look-book for the public, the campaign was also emblazoned by mirrored posters allowing passersby to put themselves in the collection or stop for a quick fit check.