Diabolical

My Spotify

If you feel like your Spotify “just gets you,” you’re not alone. Each of us have built our own personalised world within the streaming app, filled with our favourite singers, producers, artists and genres. My Spotify is the brand’s latest global campaign to take to the streets which celebrates these sonic worlds we’ve created. There’s no single Spotify experience – despite the questionable Liked Songs from goodness-knows-when we all seem to have…

Targeting the beating heart of London and Birmingham, our takeover with St Mark’s Studios stretches into the streets and shouts about individuality, as well as the coming-together of musical tastes. The campaign features testimonials of users – some famous, some not – alongside the year they joined Spotify. Shaquille, 2011, says “My Spotify would say, wow, that’s a man of taste” while Lionesses’ player Lauren James, 2013, says “My Spotify moves with me”. How well does your Spotify know you?