Jack

Mr & Mrs Smith

To introduce their portfolio of boutique hotels to the streets, JACK worked directly with hotelier’s Mr & Mrs Smith on a multi-format poster campaign spanning some of our most coveted London locations, including Shoreditch Bridge, Shepherd’s Bush, Portobello Road, and our newest site on Shoreditch High Street. 

Shot by editorial fashion photographer Tina Barney, the campaign captured the luxury hotel experiences on offer – from massage tables to sun loungers, and the most comfortable beds imaginable. 

With the artwork featuring the tagline “broaden your horizontals,” the campaign invited Londoners to embrace the finer things in life whilst horizontal: idle contemplation, cocktails, and quiet indulgence, evoking FOMO for warmer days and undisclosed hotel locations.