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MCM: Punk Ethos

MCM is embracing a new, edgier vibe with the release of its “Punk Ethos” campaign. Up-and-coming German models Lina Hoss and Erik van Gils are pictured against brightly coloured backdrops wearing the brand’s punk-themed spring 2017 range, whose signature leather backpacks and mini cross-body bags were updated in metallic shades and embellished with studs. We worked with the brand to launch a global campaign targeting London, Berlin, Hong Kong, Munich, Tokyo, San Francisco and New York.