Lululemon

Lululemon is making a bold global statement, and JACK, in collaboration with St Mark’s Studios, helped bring that vision to life, quite literally. We launched vibrant campaigns across London and Germany, catapulting the activewear brand into the spotlight. Eye-catching bright pink posters lit up the streets, inspiring passersby to embrace freedom, joy, and playfulness in their everyday lives.

The campaign’s artwork features adults letting loose and channelling their inner child—jumping, leaping, training, resting, and doing it all over again. It’s a bold invitation from Lululemon: live fully, move freely, and experience it all in your favourite activewear.