Jack
LOOKFANTASTIC Fragrance
Scent met the street for National Fragrance Week, as JACK worked with LOOKFANTASTIC on their second East-London campaign, transforming our 1 Quaker Street space into an interactive fragrance-filled moment. With tearaway samples from Gucci, Jo Malone and Guerlain built directly into the billboard, the activation invited passersby to experience the perfumes for themselves.
As each perfume sample was taken, the artwork evolved, with new layers revealed beneath – turning every interaction into part of the creative and keeping LOOKFANTASTIC front of mind for beauty and fragrance lovers alike.
