BuildHollywood

Listen to Your Heart by Joseph Melhuish

BUILDHOLLYWOOD and Creative Review have partnered with 3D artist Joseph Melhuish for a public art installation in west London, using billboards to bring the piece Listen to Your Heart to life. Featuring Melhuish’s signature quirky style, the artwork shows a smiling character literally tuning into their own heart, playfully visualising the metaphor. Designed to showcase the creative potential of 3D billboard art, the project highlights how physical installations can still make a strong emotional and visual impact in an increasingly digital world, something passersby in Shepherd’s Bush will experience firsthand.

The installation features a digital face display surrounded by intricate 3D elements crafted by our Creative Studio’s team. These elements include a layered torso with clothing peeled back to reveal a moving heart and oversized headphones connecting the digital and physical billboards with a glowing wire. Movement plays a central role, with artist Joseph Melhuish explaining that, unlike past concepts where motion felt forced, the animatronic heart in this piece naturally fit the idea from the start.