Jack
La Vie
With January now widely rebranded as Veganuary, it’s the perfect time for those exploring a vegan lifestyle to swap out meat for some tasty alternatives. And as for La Vie, it posed the perfect opportunity to promote their newest range of meat-free options: fiery salami sticks, vegan smoked ham, crispy croquettes and streaky bacon.
To stir up appetites, JACK teamed up with BILLUPS on a 48-sheet poster campaign across London. Featuring playful copy that paid tribute to legendary vegans, animal-rights activists, and even cartoon pigs, the bold pink artwork and lively illustrations leapt off the page and into the streets. Sure to pique the palates of passers-by, the campaign proved that compromising on meat doesn’t have to mean compromising on taste.
