While we’ve been stuck in lockdown for the better part of a year, many of us have turned to online shopping to beat boredom and get all the things we want and need. That’s where, for some, Swedish fintech company Klarna have come in. Klarna are best known for their “pay later” options, allowing you to own and try things before you even spend a penny. Their millennial pink marketing is eye-catching, in support of their softer, friendlier, lower-commitment option for payments.
Most banks and companies tend to go with colours considered “neutral” or “gender neutral” for their marketing: think Barclays blue, HSBC red. We joined forces with Klarna for a campaign in their trademark pink across London and Manchester to smash stereotypes and misconceptions around not just the colour pink, but fintech firms, money, millennials and more. The campaign, spread across billboards, digital screens and posters, are both pleasing to the eye and informative.