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Jo Malone: English Pear & Freesia

‘A favourite now and forever’, Jo Malone’s English Pear & Freesia is the epitome of a classic fragrance. With model and activist Adwoa Aboah announced as the brand’s new ambassador, she fronted a dream-like summer campaign that made visual the essence of its timeless scent.  

To bring the world of Jo Malone to the city, we worked with Talon to get the fragrance house seen right across the north, south, east, and west of London. From Hackney and Islington to Wandsworth and Southwark, the campaign’s soft skies, pastel tones, and florals came together on the street, sitting pretty amongst London’s varied landscapes.