Jack

Jean Paul Gaultier: Scandal

JACK partnered with PUIG to bring Jean Paul Gaultier’s Scandal fragrance to life with an unforgettable activation on Shoreditch High Street. A striking billboard became the centrepiece of the experience, featuring a tear-away pad filled with free fragrance samples, one for men, one for women. Throughout the day, intrigued passers-by stopped to interact with the installation, peeling off samples directly from the billboard and immersing themselves in the scent and spirit of Scandal. 

 The campaign didn’t stop there. A Jean Paul Gaultier poster campaign ran alongside the event across London. This city-wide display served as a multi-sensory celebration of the brand.