Ivy Park: Wembley Park formation tour
What better way to reach die hard Bey fans than to advertise during her Formation tour at Wembley Park – so that’s exactly what we did. We teamed up with Ivy Park to promote the popstar’s sports range during her much-anticipated tour. This included a giant building banner, underpass takeovers, bridge and lamppost banners. We made sure that Wembley Park was fully branded – Ivy Park style.