Jack

Hoka: Hackney Half Marathon

Sneaker brand Hoka are a major disruptor in the market, with unique, sustainable trainers that take every day runs to the next level. They’re a firm favourite of beginners and regular marathon runners alike – including those running the recent Hackney Half. We worked with Hoka and Jellyfish on a street poster campaign targeting the event, with sites specially selected along the route to catch attention from Hoka’s prime target audience. 

The posters feature pictures of athletes and the motivational Hoka tagline, ‘FLY HUMAN FLY’, alongside quotes about Hackney itself. One read: ‘I love that Hackney embodies the heart of the old East End.’ It fulfilled the bill of keeping runners inspired, while putting Hoka at the forefront of their minds.