Jack

H&M: AW24

H&M’s AW24 collection focuses on building an iconic wardrobe that enhances everyday essentials while redefining changing fashion trends. The brand has mastered the art of accessible dressing with a high-fashion flair, empowering individuals to express themselves, no matter their personal style. Featuring a diverse cast of musicians and cultural icons, including Charli XCX and Lila Moss – the campaign champions fashion for everyone. 

JACK with Kinetic played a key role in amplifying H&M’s cultural relevance taking the message to the streets with a striking poster campaign, including kiosks and impactful site takeovers across London and Manchester.