Jack

Hinge: No Ordinary Love

Self-described as “the dating app designed to be deleted”, Hinge presents No Ordinary Love. The campaign is an anthology of love stories that encouragers daters to challenge the notion of “perfect fairytale beginnings” and celebrate the unexpected twists of falling in love. Inspired by the boom of both romance literature and Booktok, six contemporary literary figures have paired with six real-life couples who met on Hinge to interpret their experiences and explore modern romance in an 80-page zine made in collaboration with Dazed Studio.

Featuring words in the form of short stories and campaign imagery of the real life couples, JACK worked with Posterscope to deliver some of the love into the streets. Displayed affectionately across our sites throughout London, the campaign shares an insight to love stories almost never told.