Jack

Harvey Nichols: SS25

JACK partnered with the iconic fashion retailer Harvey Nichols for their Spring/Summer 2025 campaign, marking a shift in traditional fashion marketing. In a bold new approach, Harvey Nichols joined forces with designer and illustrator Jacky Marshall, also known as Jacky Blue, to bring a fresh and creative perspective to their campaign.

Jacky infused her distinctive artistic style into illustrations showcasing both established and emerging luxury brands available at Harvey Nichols, both online and in-store. Drawing inspiration from global ready-to-wear and couture collections, her mesmerising artwork captures the essence of the retailer’s curated selection. The campaign took over London, with immersive site takeovers, kiosks, and large-scale installations, bringing high fashion to the streets in a visually stunning and impactful way.