Jack

Gymshark: We Do Gym

What started in a Birmingham garage with Nan’s sewing machine, Gymshark has now grown into a globally recognised brand seen in gyms and in the streets all around the globe. As part of their We Do Gym campaign, the athletic apparel brand is on a mission to become the new household name for those who also … do gym.

Taking to the streets of London, Gymshark got in touch with JACK to let the power and paper-and-paste do the heavy lifting. The provocative billboard, partially obscured by apparel, encouraged some light-hearted larceny as it read “Shop lift”. Passersby began engaging with the build in no time, removing pieces one-by-one. As more items were removed, the true message of the billboard was revealed: “Shop lift-ing essentials—up to 60% off everything”. As well as gaining extensive reach across Instagram, TikTok and LinkedIn, the campaign has been featured on Famous Campaigns and Creative Bloq.