Jack Arts

Factory International: Sweet Dreams

Experience a surreal food-filled adventure from the minds of award-winning artist collective Marshmallow Laser Feast; Sweet Dreams lands in Manchester cooked up in collaboration with writer and former chef Simon Wroe, with art direction by mcbess.

Factory International’s latest immersive takeover of the Aviva’s Studios Warehouse, is a satirical delight for all the senses. Blending cinema and animation in a surreal snack-filled world, the ‘astonishing’ exhibition follows the story of the imaginary Feel Good Chicken Company. To mark the anticipated launch moment, we have filled the city with Sweet Dreams, taking the multi-sensory experience street-side in the biggest campaign of the year. Meet Chicky Ricky, Penny Peckish and The Boss to understand what people really want in this weird and wonderful journey into the food chain.

The city-wide poster campaign is complemented with a side-order of leaflet activations at key events including Manchester Day and Comicon Mania, bringing a slice of the action to the streets this summer.