Diabolical

Gorillaz: The Mountain

To mark the arrival of their hugely anticipated new album The Mountain, Gorillaz took over the streets with a poster campaign. DIABOLICAL teamed up with The Orchard to roll the work out across a mix of formats – with pastel sky hues and the band’s iconic comic-style characters bringing serious colour to the cities. It’s the ninth studio album from the band, released on their own label Kong Studios. Recorded across India, London and beyond, The Mountain blends Indian classical instrumentation with Gorillaz’ signature electronic and pop influences, with performances spanning multiple languages.

Visually, the campaign stayed true to the band’s unmistakable world. Pulling from the album’s artworks by Jamie Hewlett – created in his Normandy studio and inspired by years of travel – the visuals captured the mood of a record exploring death, grief and the afterlife, alongside collaborators including IDLES, Anoushka Shankar, Bobby Womack and David Jolicoeur.