Jack

Garnier: Cirque du Sorbet

To bring beauty-aficionados Garnier’s colourful ‘Cirque du Sorbet’ activation to the streets — JACK worked with St Mark’s Studios on a multi-format activation designed to be seen, tasted and experienced. Across Shoreditch, clings and a roaming ‘fairy floss bike’ handed out samples of Garnier’s new hydrating sorbet cream, paired with matching candy floss tubs.

The activity teased a larger pop-up at Shoreditch event space, White Rabbit, where circus-inspired games and stalls invited visitors to engage with the product while learning about hydration in a more immersive way. The campaign tapped into the growing shift towards experiential retail —creating a launch people didn’t just see, but got to try for themselves.