Diabolical

GALA: 2025

To mark a decade of unforgettable moments, GALA set out to make a bold return to London, with the help of DIABOLICAL to spread the word far and wide across the city. The independent festival, rooted in South London’s Peckham Rye Park, was founded as a tribute to the spirit and sound of dance music. Over three days, it brings together a community of open-minded music lovers to celebrate connection, creativity, and shared rhythm. 

 The artwork created for this milestone captured the essence of the festival, portraying people in their element, immersed in music, and highlighting the deep bonds and joy that define GALA. DIABOLICAL brought this vision to life across London, ensuring every aspect of the festival scene was represented. From vibrant crowds dancing across our 96-sheet in Broadway Market, to site takeovers featuring couples caught in loved-up moments, the campaign brought the spirit of GALA to the streets.